1. Boosting Customer Engagement With Artificial Intelligence

Artificial Intelligence or AI got its start in the form of algorithms that promote engagement with platforms. Facebook and YouTube pioneered this approach, using machine learning to determine what content to push to which users. The same dynamic works well within the real estate sphere. AI-powered real estate platforms can engage customers with interesting insights and data that appeal to their specific interests. For example, Homebot AI pushes content to a real estate agent’s clients to boost engagement.

Homebot Ai works by analyzing data about the client from various sources. For buyers interested in acquiring a new home, it might notify them when it’s a good time to buy based on their income and current market conditions. It can push listings to users that fit their preferences. For sellers, Homebot Ai tells clients how their net worth is affected by changes in their home’s value and their mortgage conditions. Customers stay engaged with the real estate market, and therefore, their agent.

2. Generating Repeat Business for Brokers and Agents

By using AI to keep customers engaged with the real estate business, agents get more repeat business from their previous customers. For most people, buying a home is a rare occasion. They see their relationship with a real estate agent as brief and transactional. However, when they’re engaged by PropTech, the real estate agent’s branding is used to serve as a constant reminder. AI essentially extends the relationship between agent and customer far past its usual conclusion.

By receiving notifications about other properties and their home’s current value, your previous customers might be more likely to sell their home and look for an upgrade. That alone can lead to more repeat business. However, even if they don’t decide to move sooner, they’ll be more likely to come back to the same agent as they’ve been engaged with content featuring that agent’s name and branding. Best of all, this is all automated, with little input from the agent.

3. Increasing Your Visibility With SEO

Search Engine Optimization, or SEO, is a fundamental part of your web presence as a broker. Customers are far more likely to click on the first few pages of a Google search result. If your business isn’t well positioned, your competition gains a huge advantage. Real estate, in particular, is frequently handled on the computer, which means that traditional search results matter. AI can create content for your site to boost your SEO rankings and secure that top-3 spot.

However, a growing number of people are looking for homes on their mobile devices. Local SEO becomes more important in those cases. Local searches typically include the terms “near me” or the name of a town or city. It’s important to have content tailored to the areas you want to target. Local SEO AI systems can identify keywords that could boost your visibility online. You can automatically generate new content and gain insights to improve your ranking.

4. Expanding Your Network and Presence

Whether you need to recruit more agents or are looking for more clients, AI can automate the tedious aspects of business networking. For example, if you run LinkedIn campaigns, chasing down each lead one at a time and crafting the perfect message for each individual takes days. AI can handle that for you. Property technology tools like Broker Match can even respond to messages according to your preferences.

Real estate brokers rely on a strong network of relationships to grow.”

For emails and chats, you can create your own dynamic templates that automatically pull data from a user’s profile to produce personalized messages. You can even create custom logic that tells the AI how to respond if a certain question or topic comes up. Quick responses keep potential customers engaged and are more likely to build trust from the first point of contact.

5. Raising Revenue With Data Analytics

Even though artificial intelligence has improved a great deal when it comes to language processing, its strength is still in numbers. Data is much easier for AI to analyze. To that end, the AI-powered tools we’ve mentioned include lots of data analytics features to help you analyze your business and marketing performance. Data analytics tools for LinkedIn, for instance, can monitor campaign engagement to tell you which leads are the hottest and deserve your immediate attention.

Meanwhile, Homebot tracks user activity to help you learn more about your clients and where they come from. You can even see who your biggest fans are by tracking referrals. Tools like these help you prioritize your networking activity and produce more revenue faster. Combine these broker-specific tools with other AI software, like customer relationship management (CRM) tools or business intelligence (BI) platforms for even more insights into your operations and customers.

However, a growing number of people are looking for homes on their mobile devices. Local SEO becomes more important in those cases. Local searches typically include the terms “near me” or the name of a town or city. It’s important to have content tailored to the areas you want to target. Local SEO AI systems can identify keywords that could boost your visibility online. You can automatically generate new content and gain insights to improve your ranking.

6. Automating Simple Real Estate Broker Tasks

Automation can vastly improve your efficiency. Rather than perform repetitive tasks that eat away time that could be better spent on building relationships or closing important deals, you can use AI to automate the work. AI can automatically notify you when an escrow deposit has been made or when a contract has been signed and uploaded. AI tools process your workload to help you prioritize tasks so that you can get the most important work done first.

Instead of researching keywords for SEO or responding to inquiries one at a time, AI can take the wheel and handle those tasks without any intervention. Naturally, you may be hesitant to let go of these tasks entirely. Consider trying it out with a few cases. AI is very flexible and can be tailored to suit your particular style of speaking and writing if you want to make sure your customers feel like they’re getting the most personal experience possible.

PropTech Revoution
  • Boosting Customer Engagement With Artificial Intelligence
  • Generating Repeat Business for Brokers and Agents
  • Increasing Your Visibility With SEO

  • Expanding Your Network and Presence

  • Raising Revenue With Data Analytics

  • Automating Simple Real Estate Broker Tasks

What Do You Need to Use Property Technology AI as a Broker? 

Running your own customized AI solution would have required heaps of processing power using the latest hardware just a couple of years ago. However, as new hardware has been designed specifically for AI, the cost of running these complex tools has decreased significantly. In addition, cloud computing makes it possible for AI to work as a service. As a result, you don’t need to buy any new hardware or devices to use AI for your business anymore.

The easiest way to start using AI is to choose a cloud-based service that has all the tools you need. Broker App Stack has the perfect combination of artificial intelligence programs for real estate brokers, including tools for local SEO automation, Homebot for customer engagement and management, and Brokermatch AI to help you expand your network easily. Contact Broker App Stack to learn more about our AI solution for brokers and how we can personalize it to suit your needs. 

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