In today’s exciting real estate market, brokers, agents and homeowners alike can benefit from using modern property technology. Real estate software powered by artificial intelligence can propel your brokerage forward by empowering real estate agents and homeowners to be more productive and active participants. Property software relies on data to deliver better experiences for everyone involved. How does this technology work, and what can it do for you?

Data Analytics in Real Estate: Harnessing the Power of Real Estate Software

Property Technology Turns Data Into Insights

Although data itself is vital, it doesn’t provide many benefits on its own. Numbers in a vacuum won’t translate to more sales or brand awareness. However, when real estate data is analyzed by data analytics software, you can derive useful insights that can drive your business practices and expand the reach of your brokerage. Best of all, the technology is actually quite easy to implement. Using cloud computing and storage, any real estate business can afford to use property technology.

Real estate software seeks to gather data about people and properties. People include brokers, real estate agents, and individual homeowners. Property data can be pulled from publicly available sources, as well as from homeowner activity. When this data is combined, you can build a broader network and reach more clients with intelligent advertising and targeted strategies that secure repeat business. Specific software tools for each of these functions provide precise solutions. Together, these software solutions form a single program stack.

Connecting Brokers and Agents

Real estate brokers depend on realtors. For a brokerage to grow, brokers need to expand their network of agents to bring in more deals. Making new connections between brokers and agents can be a challenge, though. Many brokers send waves of cold emails and run campaigns to attract more agents. However, these efforts tend to have low response rates and are very time-consuming. Fortunately, technology can make it easier to reach out to agents and expand a broker’s network.

By pulling data from LinkedIn and analyzing agents’ profiles, artificial intelligence can automate messaging and outreach. A broker can define criteria to select potential agents, craft a single email template, and have it be automatically personalized based on the targets’ profile information. Response tracking with automated conversational features using AI-driven chat tools means that leads convert themselves. Data analytics monitors progress and success. Brokermatch, a leading real estate program, has all these features and more.

Giving Homeowners Insight Into Their Value

Bringing in new agents is just one way to spur brokerage growth. Another approach is to drum up more repeat business from existing clients. Software solutions that keep customers engaged with their real estate agents are vital right now. Over the last 30 years, homeowners have shown a tendency to change homes less frequently. In 1985, the median homeowner had resided in their home for 5 years; today, the median is 13 years! How can you buck this trend?

By keeping homeowners actively interested in their home equity and the opportunities available, you can keep them thinking about their next home. Homeowner property software tracks equity accrual by analyzing mortgage payment data and current market growth rates. By looking at the value of homes in the area and beyond, homeowners can see their potential for an upgrade if they sell. Projected time to sell encourages homeowners to start planning ahead of schedule. Homebot keeps homeowners connected with the market permanently.

Improving Your Online Presence With SEO

The final core component of any complete real estate technology solution is to raise awareness of your brokerage. Connecting directly to agents is essential, as is driving customer engagement. However, you also have to position your brokerage as the first choice above your competitors. This is where local SEO is essential. SEO, or search engine optimization, employs strategies to elevate your business’s online status so that it’s more likely to be the first result in a search.

Local SEO goes beyond your website’s presence and considers how your business is ranked locally. Many searches are done with mobile devices or through Google Maps. These searches behave quite differently from a standard Google search on your laptop. You can use data analytics to see which terms are used to find brokerages, allowing you to tailor your web design and listings to ensure that people find your business first. Local SEO software will drive revenue growth and build brand awareness.

Monitoring and Leveraging Social Media

The most successful companies have to go beyond the search bar if they want to truly be considered the top choice in their market. Social media platforms are now a crucial source of information for consumers. According to some recent surveys, over 60% of Instagram users use the app to research brands and businesses. Your brokerage, therefore, needs to have a presence on social media to increase visibility. Individual agents are likely to reach out through this channel too.

While social media platforms provide some data analytics features for businesses, these tend to be lacking in detail. With more advanced software like Metricool, you can track user activity on your accounts to better understand who is interested in your business. By correlating audience details like age and income level with homeowner behavior, you can create content that appeals to your audience and stimulates sales. For example, if you have more younger followers, focus on starter homes or fixer-uppers.

Creating Content for Your Customers

Creating content across several social media platforms normally calls for a dedicated social media manager or content creator. It typically takes lots of work to prepare content well in advance to ensure that arrives at the right time. In addition, creating the content and managing posting can take days. However, there are tools that can automate content creation and publication across multiple platforms. When you add these programs to your suite of tools, you’ll save valuable time.

Software like Broker Signals allows you to publish content on reputable sites, which raises your own site’s ranking on search engines and increases the odds of people finding your business through the partner publication. You can even automate the process so that a constant flow of content comes out, always keeping your company in the spotlight. Analytics tools will track your publications’ performance so you can easily refine your content in the future, or shift tactics based on what’s trending.

Getting Started With Real Estate Software

You don’t need to be an expert programmer to use modern technology like what we’ve described. You don’t even need to spend thousands of dollars on expensive servers. Instead, these programs can be treated like a service. By relying on cloud computing and storage, the cost of using these programs is greatly reduced. As a result, you can pay a simple monthly fee for the programs you need. By using the cloud, you can access your software from any device.

Although these programs can work independently, they synergize well with one another and work best as part of a greater “stack” of applications. That’s precisely what we offer at BrokerAppStack. You can choose which programs you want to bundle together as part of your stack. Contact BrokerAppStack today to learn how we can modernize your brokerage.